Why Some Publishers are Giving a DAM

An excerpt from:

CMS Revolution
by Jillian S. Ambroz
Wednesday, August 01, 2007



"In a nutshell, a good DAM can streamline the entire digital asset process, from collection of digital media from an internal or external source to production. What used to be executed manually—picture a staff member sifting through hard copies of magazines for this information—can now be done with a web browser. So, photos can be found quickly and without the extra cost of having to use additional licenses, and because they’re digital, they can also be reformatted and shared easily. Often the return on the investment in a Xinet DAM, for example, may take as little as two months," Seebass says.

The use of a DAM can also make for a faster close. With the Xinet system, which is called Xinet WebNative Suite, a publication can deliver to the printer four hours after closing editorial, Seebass says. That can be a real life-saver to a weekly or a topical magazine. Xinet, which is based in Berkeley, Calif., counts Time, Fortune and Sports Illustrated as a few of its clients.