Marketing Asset Management and Brand Asset Management Services - Simplifies Brand Management
Since Xinet® WebNative® Suite is the de facto standard DAM platform that advertising agencies use worldwide to collect, serve and distribute valuable branded assets for their clients, it follows that marketing communications professionals would adopt Xinet technology to manage their own brands in-house.
Xinet keeps in-house marcom and brand management simple. Here’s how:
- Creative vendors – photographers, illustrators – upload work directly to the DAM system, making access to images immediate to internal and external designers and creative directors.
- Marketing management on different floors or in different countries can access the same material live via the Internet.
- Brand and image consistency is easy to maintain through sophisticated linked file views, versioning and relinking features.
- Product managers can view native file images and documents via web browser without having native applications on their desktop.
- External sales and marketing personnel view and download images through password-protected web interfaces.
- Built-in tracking of asset activity lets marketing management monitor jobs and track downloads.
- Anyone who can open a web browser can have 24/7 access to image libraries and job folders from any location, to review and approve projects.
- Email notification of job status is automated with the click of a meta-data-powered button.
Learn more about technical requirements, tools to accelerate workflow, and the benefits of using WebNative Suite.