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“Ad agencies have realized they can make money out of asset management, so whether they charge per click or whether they charge a maintenance fee, it works for them. It’s another revenue source.’


Grey New York    

Grey New York Gains Efficiency with Xinet WebNative Suite


Grey New York, the flagship advertising agency of Grey Worldwide, retains an extensive client roster including many of the world’s best-known brands like Procter & Gamble, GlaxoSmithKline, Canon, 3M, and Eli Lilly. With such high-profile clients, Grey New York is accessing and storing thousands of assets at any one time.

 

Phil Henry
Grey New York

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Prior to installing the Xinet® WebNative® system in 2003, Grey relied on company-wide file servers and removable media such as CDs to manage their assets, which proved time-consuming and inefficient. When Grey decided to set up an in-house prepress studio, the agency recognized that they needed a robust digital asset management (DAM) system such as WebNative to transfer large files more quickly and refine the maintenance and management of their entire asset library.

As a vital component of Grey, the studio is constantly under pressure to meet requests and deadlines in a timely manner. Today, with the WebNative system fully integrated into the studio’s workflow, requests can be met more efficiently. FTP sites are regularly set up for transferring jobs, using WebNative for referencing older jobs, and tracking the files in which images have already appeared.

“With the WebNative system, everything is integrated seamlessly. The studio team does a lot of file transferring; setting up FTP sites through the WebNative system has been fast and easy,” said Phil Henry, technical manager of Grey New York.

Outside the studio, art directors and account staff also benefit from the WebNative system, especially the freedom to work from anywhere at anytime. They can leave the office and set up a workspace remotely, with the ability to pull files from the server, make edits, and upload the revised versions back onto the server at their convenience. Assets can also be monitored and approved for use ensuring that the correct file is accessed.

"With the WebNative system, everything is integrated seamlessly. The studio team does a lot of file transferring; setting up FTP sites through the WebNative system has been fast and easy." Phil Henry, Technical Manager“What’s nice is that we can control the permissions. If people need to download an asset we can allow that, if they don’t, we disallow it; we can give out high or low-resolution images. Art directors may want to work from home so we can set them up with a WebNative site to download and upload files as needed. It’s just a very effective way of working, especially in this setting.”

Adds Henry, “In an agency, it’s very important to move large files quickly and efficiently, share them with other people in the industry and outside the agency, and to have a very sophisticated archiving system where you can still see your work after it’s been archived. We’ve been using the WebNative system for a number of years and it’s entwined in many areas of the agency. We use the WebNative system every day and just can’t live without it.”